Even the coffee from the vending machine at the office will taste better because of this.
Do you always find the coffee at that coffee shop around the corner better than the coffee at home or at the office? That is no coincidence.
According to researchers, it is the combination of taste, smell and appearance of the coffee that gives your brain a signal that it is good coffee. Coffee shops respond well to this by responding to different senses. The coffee smells good, it looks nice, the cup feels chic…
This is how you make your own coffee tastier
Fortunately, your brain is easy to fool, researchers discovered. Drink your coffee from a white china cup and it would taste better right away. Does the top of your coffee have latte art? Then the chance is even greater that you rate the coffee as good coffee. Is the exact same coffee served in a glass or without latte art? Then we would automatically rate the taste less well.
How is that possible?
It shouldn't matter what your coffee looks like, but research shows that it subconsciously influences how we think the coffee tastes. Even the music you hear in the background or the memory that the coffee evokes can affect the taste. Drinking a cup of coffee is an experience.
A summary for the best coffee:Coffee in a white porcelain cup, with latte art, in a nice place, with a nice atmosphere and good company. That is the perfect cup of coffee.
